1) Are you male or female?
14 out of the 30 people I asked were male; it is important that I consider that this could have an effect on how the other questions have been answered. However it is nearly 50/50 with the male to female ratio so the effect is not likely to be clear.
2) How old are you?
21 of the 30 people I asked were teenagers or young adults; this will be very likely to affect the results of this questionnaire as they will undoubtedly watch different films and like different things in films to somebody much older.
3) Do you like to watch films?
Everybody in I asked in this questionnaire said they did like to watch films; this is a good thing for my results as it means everyone I asked is a potential member of my target audience.
4) How often do you watch films?
The trend of the results to this question was highest between weekly and monthly. 4 people said they watched films several times per week, 3 said every few months and 1 said every 6 months. This shows there is a relatively good market for films at the moment and also more opportunity for a trailer of a new film to be seen.
The trend of the results to this question was highest between weekly and monthly. 4 people said they watched films several times per week, 3 said every few months and 1 said every 6 months. This shows there is a relatively good market for films at the moment and also more opportunity for a trailer of a new film to be seen.
5) Where do you watch films most?
Over half of the 30 people I asked said they watched most of the films they saw on DVD. 8 people watched films most regularly on TV, 3 at the cinema and 2 over the internet. This again is a positive finding and confirms a market to view trailers as film trailers are present on DVDs, advertised on TV, and played before the film on the cinema. They are not always present online when you watch a film so if this had received the majority it would have given evidence to a limited target audience.
Over half of the 30 people I asked said they watched most of the films they saw on DVD. 8 people watched films most regularly on TV, 3 at the cinema and 2 over the internet. This again is a positive finding and confirms a market to view trailers as film trailers are present on DVDs, advertised on TV, and played before the film on the cinema. They are not always present online when you watch a film so if this had received the majority it would have given evidence to a limited target audience.
6) What is your favourite genre of film?
When asking this question I expected a fairly balanced outlook on the favourite genre of film. However there was a clear majority in favour of the horror film genre. This is a very important result as it will influence what genre of trailer I will look at creating. Horror having the majority indicates this is the direction my project should go.
When asking this question I expected a fairly balanced outlook on the favourite genre of film. However there was a clear majority in favour of the horror film genre. This is a very important result as it will influence what genre of trailer I will look at creating. Horror having the majority indicates this is the direction my project should go.
7) Do you look out for new film Releases?
70% of the people I asked said they did again this is positive as it shows people want to see trailers for new films, confirming the target audience is out there.
70% of the people I asked said they did again this is positive as it shows people want to see trailers for new films, confirming the target audience is out there.
8) Does advertising for a new film convince you to go and see it?
16 out of the 30 people I asked said they were sometimes convinced by the advertising to go and see a new film, 8 said it did and 6 said it didn’t. Out of interest I asked if not the advertising what made people go and see new films, most people said from what their friends or family had said about it. But it is also important to remember that one of the key attributes of advertising is that people don’t realise it has an effect on them, and what they buy or in this case what films they go and see, which is why it is such an effective tool.
16 out of the 30 people I asked said they were sometimes convinced by the advertising to go and see a new film, 8 said it did and 6 said it didn’t. Out of interest I asked if not the advertising what made people go and see new films, most people said from what their friends or family had said about it. But it is also important to remember that one of the key attributes of advertising is that people don’t realise it has an effect on them, and what they buy or in this case what films they go and see, which is why it is such an effective tool.
9) Which form of advertising has the greatest affect on your decision to go and see a film?
90% of the people I asked said that it was the trailer and/or teaser trailer that was the form of advertising that had the greatest influence on them. There was one vote for the advertising posters and two for magazine reviews.
90% of the people I asked said that it was the trailer and/or teaser trailer that was the form of advertising that had the greatest influence on them. There was one vote for the advertising posters and two for magazine reviews.
10) Do you have a favourite actor/actress or director?
21 of the 30 people I asked said they did.
11) Why? What do you like about them?
The answers varied from what films they had appeared or directed previously to their appearance.
21 of the 30 people I asked said they did.
11) Why? What do you like about them?
The answers varied from what films they had appeared or directed previously to their appearance.
12) Would you go and see a film simply because of an actor/actress or director?
17 our of 30 people said that they would, this is a key bit of information because it tells me what sort of influence the people in the film trailer and the names mentioned can do to get people to go and see the film.
17 our of 30 people said that they would, this is a key bit of information because it tells me what sort of influence the people in the film trailer and the names mentioned can do to get people to go and see the film.
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