Tuesday 28 September 2010
Friday 24 September 2010
Thursday 23 September 2010
Reseach - Questionnaire 2 Results Analysis
1) Why do you watch horror films?
The majority of the answers said that it was the thrill of the film and how scared they got. There were a few answers saying the gore. A few others said there wasn’t a particular reason they just enjoyed watching them.
2) What attracts you to certain horror films over others?
There were a variety of answers to this question. Here are some of the responses; the pedigree of the film like Nightmare on Elm Street or the Halloween films. Some said that films their friends told them to watch. 5 people said the trailer or advertising. This means that the teaser trailer and other advertising that will be created is an important part
3) How often do you watch horror films?
7/15 of replies said they reckoned that they watched horror films monthly. 3 said every other week and the same for every few months. One person said weekly and one person also said every 6+ months.
4) What is the best horror film you have seen?
There were a wide variety of films chosen by the 15 people I asked, The Texas Chainsaw Massacre received 2 votes as did Quarantine. There were also votes for The Blair Witch Project, The Decent, The Hills Have Eyes 1&2, H2, Friday the 13th, The Ring and Nightmare on Elm Street. But with 3 votes Wrong Turn 1 seems to be a favourite amongst the people I asked. This is important information because I can look at the techniques the makers of these films used to create the frightening effect, which the target audience wants to experience.
5) Why? What made it good?
I asked why people liked these films best. The answers were mainly around how scared it made them feel, but some people said they enjoyed the way it was filmed such as; ‘I liked the start and end of The Texas Chainsaw Massacre with the police film footage and showing key parts in the film like the meat hooks and scratches on the wall.’ People also said how they enjoyed the originality of some horror films, and put that down to why they don’t think the sequels are ever as good. This tells me it is important to create an original story to be conveyed in my trailer.
6) Do trailers for horror films persuade you to go see one?
9 people said that sometimes they did, 4 people said they did and 2 people said they didn’t. This shows me that having a good trailer for a horror film is important in getting people to go and see the film.
7) If so how did they do that?
A few people said here that it was how the trailer captured their imagination n gave them a taste to want to see more of the film. People said they liked the mystery but not to be left completely in the dark about what the film is about. They also said that using facts like of numbers of people who go missing unexplained ect. helps make the trailer relatable and because of that, more frightening.
8) If so which ones come to mind?
Quarantine and Cloverfield were two trailers people said stood out as quarantine really drew you into the trailer and left you wondering what was happening. Cloverfield was similarly reasoned. The original trailer of Cloverfield is undoubtedly one of the best in history and the mystery and hype it created was definitely one of the key factors to the films success. It underlines how important a trailer can be in advertising a film. One person said they enjoyed the mystery and left them wondering ‘what could do that?’. Friday the 13th was another trailer that somebody mentioned in their answer, as they felt the voice over made the trailer very scary and the combination of quick and long cuts made the trailer excellent and ultimately persuaded them to go and see it.
9) Where do you watch horror films most?
Only 2 of the 4 options received any votes and that was 9 for the cinema and 6 for DVD. This contrasts with my general questionnaire which people hardly voted for cinema, showing me that people enjoy the atmosphere of a dark cinema for horror films, and I should maybe use this to my advantage when I create my trailer.
10) Music is a powerful tool in horror films. Can you think of any examples of a horror film with a sound or tune that really got to you?
6/15 people agreed that The Texas Chainsaw Massacre had a very frightening track to the film, 3 people said the soundtrack to the trailer of Quarantine really made the trailer, but also the hand held camera style in the film had no non-digetic sound in the film making it seem more like they were there and making the fear more intense.
11) When you watch a horror film trailer, how long do you like them to be?
The answers to this question were fairly balanced as there were 3 votes for less than 30 seconds and 3 votes for 30 seconds to 1 minute. 5 votes for one minute to two and a half minutes and 4 votes for longer than 2 and a half minutes. Because the answers I’ve got back have been so balanced on this question it shows me that the time of the trailer should not be my main concern, although I must remember that teaser trailers are shorter than trailers.
12) Do you prefer being left wondering about that film, or being given a strong clue of what it’s about from the trailer?
13 of the 15 people I asked said they would rather be left wondering like the trailers of Quarantine and Cloverfield. 2 people said they would rather have a strong idea about the direction of the film, like with The Texas Chainsaw Massacre and Friday the 13th. However this may be because The Texas Chainsaw Massacre and Friday the 13th have the history, that to sell the film via the trailer it’s important to utilise that pedigree. As my film will be an original it is a good idea to follow suit of other original films such as Rec. and Cloverfield and leave the audience curious about the film and wanting to see more.
The majority of the answers said that it was the thrill of the film and how scared they got. There were a few answers saying the gore. A few others said there wasn’t a particular reason they just enjoyed watching them.
2) What attracts you to certain horror films over others?
There were a variety of answers to this question. Here are some of the responses; the pedigree of the film like Nightmare on Elm Street or the Halloween films. Some said that films their friends told them to watch. 5 people said the trailer or advertising. This means that the teaser trailer and other advertising that will be created is an important part
3) How often do you watch horror films?
7/15 of replies said they reckoned that they watched horror films monthly. 3 said every other week and the same for every few months. One person said weekly and one person also said every 6+ months.
4) What is the best horror film you have seen?
There were a wide variety of films chosen by the 15 people I asked, The Texas Chainsaw Massacre received 2 votes as did Quarantine. There were also votes for The Blair Witch Project, The Decent, The Hills Have Eyes 1&2, H2, Friday the 13th, The Ring and Nightmare on Elm Street. But with 3 votes Wrong Turn 1 seems to be a favourite amongst the people I asked. This is important information because I can look at the techniques the makers of these films used to create the frightening effect, which the target audience wants to experience.
5) Why? What made it good?
I asked why people liked these films best. The answers were mainly around how scared it made them feel, but some people said they enjoyed the way it was filmed such as; ‘I liked the start and end of The Texas Chainsaw Massacre with the police film footage and showing key parts in the film like the meat hooks and scratches on the wall.’ People also said how they enjoyed the originality of some horror films, and put that down to why they don’t think the sequels are ever as good. This tells me it is important to create an original story to be conveyed in my trailer.
6) Do trailers for horror films persuade you to go see one?
9 people said that sometimes they did, 4 people said they did and 2 people said they didn’t. This shows me that having a good trailer for a horror film is important in getting people to go and see the film.
7) If so how did they do that?
A few people said here that it was how the trailer captured their imagination n gave them a taste to want to see more of the film. People said they liked the mystery but not to be left completely in the dark about what the film is about. They also said that using facts like of numbers of people who go missing unexplained ect. helps make the trailer relatable and because of that, more frightening.
8) If so which ones come to mind?
Quarantine and Cloverfield were two trailers people said stood out as quarantine really drew you into the trailer and left you wondering what was happening. Cloverfield was similarly reasoned. The original trailer of Cloverfield is undoubtedly one of the best in history and the mystery and hype it created was definitely one of the key factors to the films success. It underlines how important a trailer can be in advertising a film. One person said they enjoyed the mystery and left them wondering ‘what could do that?’. Friday the 13th was another trailer that somebody mentioned in their answer, as they felt the voice over made the trailer very scary and the combination of quick and long cuts made the trailer excellent and ultimately persuaded them to go and see it.
9) Where do you watch horror films most?
Only 2 of the 4 options received any votes and that was 9 for the cinema and 6 for DVD. This contrasts with my general questionnaire which people hardly voted for cinema, showing me that people enjoy the atmosphere of a dark cinema for horror films, and I should maybe use this to my advantage when I create my trailer.
10) Music is a powerful tool in horror films. Can you think of any examples of a horror film with a sound or tune that really got to you?
6/15 people agreed that The Texas Chainsaw Massacre had a very frightening track to the film, 3 people said the soundtrack to the trailer of Quarantine really made the trailer, but also the hand held camera style in the film had no non-digetic sound in the film making it seem more like they were there and making the fear more intense.
11) When you watch a horror film trailer, how long do you like them to be?
The answers to this question were fairly balanced as there were 3 votes for less than 30 seconds and 3 votes for 30 seconds to 1 minute. 5 votes for one minute to two and a half minutes and 4 votes for longer than 2 and a half minutes. Because the answers I’ve got back have been so balanced on this question it shows me that the time of the trailer should not be my main concern, although I must remember that teaser trailers are shorter than trailers.
12) Do you prefer being left wondering about that film, or being given a strong clue of what it’s about from the trailer?
13 of the 15 people I asked said they would rather be left wondering like the trailers of Quarantine and Cloverfield. 2 people said they would rather have a strong idea about the direction of the film, like with The Texas Chainsaw Massacre and Friday the 13th. However this may be because The Texas Chainsaw Massacre and Friday the 13th have the history, that to sell the film via the trailer it’s important to utilise that pedigree. As my film will be an original it is a good idea to follow suit of other original films such as Rec. and Cloverfield and leave the audience curious about the film and wanting to see more.
Wednesday 22 September 2010
Research - Questionnaire 2
Please fill out this questionnaire to help with my research into films and trailers.
1) Why do you watch horror films?
2) What attracts you to certain horror films over others?
3) How often do you watch horror films?
[ ] Several times a week
[ ] Weekly
[ ] Every other week
[ ] Monthly
[ ] Every few months
[ ] Every 6+ months
4) What is the best horror film you have seen?
5) Why? What made it good?
6) Do trailers for horror films persuade you to go see one?
[ ] Yes
[ ] No
[ ] Sometimes
7) If so how did they do that?
8) If so which ones come to mind?
9) Where do you watch horror films most?
[ ] Cinema
[ ] TV
[ ] DVD
[ ] Internet
10) Music is a powerful tool in horror films. Can you think of any examples of a horror film with a sound or tune that really got to you?
11) When you watch a horror film trailer, how long do you like them to be?
[ ] – 30 seconds
[ ] 30 seconds – 1 minute
[ ] 1 minute – 2 ½ minutes
[ ] + 2 ½ minutes
12) Do you prefer being left wondering about that film, or being given a strong clue of what it’s about from the trailer?
[ ] Left wondering
[ ] A clear idea
Thank You for Completing the Questionnaire
1) Why do you watch horror films?
2) What attracts you to certain horror films over others?
3) How often do you watch horror films?
[ ] Several times a week
[ ] Weekly
[ ] Every other week
[ ] Monthly
[ ] Every few months
[ ] Every 6+ months
4) What is the best horror film you have seen?
5) Why? What made it good?
6) Do trailers for horror films persuade you to go see one?
[ ] Yes
[ ] No
[ ] Sometimes
7) If so how did they do that?
8) If so which ones come to mind?
9) Where do you watch horror films most?
[ ] Cinema
[ ] TV
[ ] DVD
[ ] Internet
10) Music is a powerful tool in horror films. Can you think of any examples of a horror film with a sound or tune that really got to you?
11) When you watch a horror film trailer, how long do you like them to be?
[ ] – 30 seconds
[ ] 30 seconds – 1 minute
[ ] 1 minute – 2 ½ minutes
[ ] + 2 ½ minutes
12) Do you prefer being left wondering about that film, or being given a strong clue of what it’s about from the trailer?
[ ] Left wondering
[ ] A clear idea
Thank You for Completing the Questionnaire
Research - General Questionnaire Results Analysis
1) Are you male or female?
14 out of the 30 people I asked were male; it is important that I consider that this could have an effect on how the other questions have been answered. However it is nearly 50/50 with the male to female ratio so the effect is not likely to be clear.
2) How old are you?
21 of the 30 people I asked were teenagers or young adults; this will be very likely to affect the results of this questionnaire as they will undoubtedly watch different films and like different things in films to somebody much older.
3) Do you like to watch films?
Everybody in I asked in this questionnaire said they did like to watch films; this is a good thing for my results as it means everyone I asked is a potential member of my target audience.
4) How often do you watch films?
The trend of the results to this question was highest between weekly and monthly. 4 people said they watched films several times per week, 3 said every few months and 1 said every 6 months. This shows there is a relatively good market for films at the moment and also more opportunity for a trailer of a new film to be seen.
The trend of the results to this question was highest between weekly and monthly. 4 people said they watched films several times per week, 3 said every few months and 1 said every 6 months. This shows there is a relatively good market for films at the moment and also more opportunity for a trailer of a new film to be seen.
5) Where do you watch films most?
Over half of the 30 people I asked said they watched most of the films they saw on DVD. 8 people watched films most regularly on TV, 3 at the cinema and 2 over the internet. This again is a positive finding and confirms a market to view trailers as film trailers are present on DVDs, advertised on TV, and played before the film on the cinema. They are not always present online when you watch a film so if this had received the majority it would have given evidence to a limited target audience.
Over half of the 30 people I asked said they watched most of the films they saw on DVD. 8 people watched films most regularly on TV, 3 at the cinema and 2 over the internet. This again is a positive finding and confirms a market to view trailers as film trailers are present on DVDs, advertised on TV, and played before the film on the cinema. They are not always present online when you watch a film so if this had received the majority it would have given evidence to a limited target audience.
6) What is your favourite genre of film?
When asking this question I expected a fairly balanced outlook on the favourite genre of film. However there was a clear majority in favour of the horror film genre. This is a very important result as it will influence what genre of trailer I will look at creating. Horror having the majority indicates this is the direction my project should go.
When asking this question I expected a fairly balanced outlook on the favourite genre of film. However there was a clear majority in favour of the horror film genre. This is a very important result as it will influence what genre of trailer I will look at creating. Horror having the majority indicates this is the direction my project should go.
7) Do you look out for new film Releases?
70% of the people I asked said they did again this is positive as it shows people want to see trailers for new films, confirming the target audience is out there.
70% of the people I asked said they did again this is positive as it shows people want to see trailers for new films, confirming the target audience is out there.
8) Does advertising for a new film convince you to go and see it?
16 out of the 30 people I asked said they were sometimes convinced by the advertising to go and see a new film, 8 said it did and 6 said it didn’t. Out of interest I asked if not the advertising what made people go and see new films, most people said from what their friends or family had said about it. But it is also important to remember that one of the key attributes of advertising is that people don’t realise it has an effect on them, and what they buy or in this case what films they go and see, which is why it is such an effective tool.
16 out of the 30 people I asked said they were sometimes convinced by the advertising to go and see a new film, 8 said it did and 6 said it didn’t. Out of interest I asked if not the advertising what made people go and see new films, most people said from what their friends or family had said about it. But it is also important to remember that one of the key attributes of advertising is that people don’t realise it has an effect on them, and what they buy or in this case what films they go and see, which is why it is such an effective tool.
9) Which form of advertising has the greatest affect on your decision to go and see a film?
90% of the people I asked said that it was the trailer and/or teaser trailer that was the form of advertising that had the greatest influence on them. There was one vote for the advertising posters and two for magazine reviews.
90% of the people I asked said that it was the trailer and/or teaser trailer that was the form of advertising that had the greatest influence on them. There was one vote for the advertising posters and two for magazine reviews.
10) Do you have a favourite actor/actress or director?
21 of the 30 people I asked said they did.
11) Why? What do you like about them?
The answers varied from what films they had appeared or directed previously to their appearance.
21 of the 30 people I asked said they did.
11) Why? What do you like about them?
The answers varied from what films they had appeared or directed previously to their appearance.
12) Would you go and see a film simply because of an actor/actress or director?
17 our of 30 people said that they would, this is a key bit of information because it tells me what sort of influence the people in the film trailer and the names mentioned can do to get people to go and see the film.
17 our of 30 people said that they would, this is a key bit of information because it tells me what sort of influence the people in the film trailer and the names mentioned can do to get people to go and see the film.
Tuesday 21 September 2010
Research - General Questionnaire
General Questionnaire
Please fill out this questionnaire to help with my research into films and trailers.
1) Are you male or female?
2) Are you…
[ ] Under 12
[ ] 13-18
[ ] 19-25
[ ] 26-30
[ ] 31-40
[ ] 41-50
[ ] 50+
3) Do you like to watch films?
4) How often do you watch films?
[ ] Several times a week
[ ] Weekly
[ ] Every other week
[ ] Monthly
[ ] Every few months
[ ] Every 6+ months
5) Where do you watch films most?
[ ] Cinema
[ ] TV
[ ] DVD
[ ] Internet
6) What is your favourite genre of film?
[ ] Horror
[ ] Thriller
[ ] Action
[ ] Comedy
[ ] Rom Com
[ ] Sci-Fi
[ ] Fantasy
7) Do you look out for new film Releases?
8) Does advertising for a new film convince you to go and see it?
9) Which form of advertising has the greatest affect on your decision to go and see a film?
[ ] Trailer
[ ] Poster
[ ] Magazine Reviews
[ ] Other (Please State)
10) Do you have a favourite actor/actress or director?
11) Why? What do you like about them?
12) Would you go and see a film simply because of an actor/actress or director?
Thank You for Completing the Questionnaire
Please fill out this questionnaire to help with my research into films and trailers.
1) Are you male or female?
2) Are you…
[ ] Under 12
[ ] 13-18
[ ] 19-25
[ ] 26-30
[ ] 31-40
[ ] 41-50
[ ] 50+
3) Do you like to watch films?
4) How often do you watch films?
[ ] Several times a week
[ ] Weekly
[ ] Every other week
[ ] Monthly
[ ] Every few months
[ ] Every 6+ months
5) Where do you watch films most?
[ ] Cinema
[ ] TV
[ ] DVD
[ ] Internet
6) What is your favourite genre of film?
[ ] Horror
[ ] Thriller
[ ] Action
[ ] Comedy
[ ] Rom Com
[ ] Sci-Fi
[ ] Fantasy
7) Do you look out for new film Releases?
8) Does advertising for a new film convince you to go and see it?
9) Which form of advertising has the greatest affect on your decision to go and see a film?
[ ] Trailer
[ ] Poster
[ ] Magazine Reviews
[ ] Other (Please State)
10) Do you have a favourite actor/actress or director?
11) Why? What do you like about them?
12) Would you go and see a film simply because of an actor/actress or director?
Thank You for Completing the Questionnaire
Subscribe to:
Posts (Atom)